Formal Launching of Easy English PSL


Written on Saturday, September 20, 2008 by Ennah, the comsci student

Last Sept 12, I went to the formal launching of Easy English Palm Size Learner.(EE PSL) Thanks to the invitation of pinoyblurker of for inviting me. I had nothing to do at that time because it was still my term break and I want to post something for techblog. It was a very notable experience.

Went there by myself. I don't want to bother any of my friends to go with me because it's an early event - 11:30 am. At first I thought, the launching will not push through because three days before the event, i did not receive any notice from the organizer. Only a day before the event that they called me and was informed that the formal launching will be on Meeting Room No. 5 of SMX Convention. Because I had nothing to do, i confirmed that I will go to the launching.

At the day itself, I arrived at Mall of Asia at exactly 11:30 am. The launching started around 11:45 am. Juan Jose Reyes, the Filipino-American entrepreneur who pioneered the Easy English PSL, got to talk about a lot of great things about the product, why they have come up with such a product, their goals, market and future plans.

The Easy English PSL looks like an IPOD which makes it very appealing to children. They hire graphic artist and software programmers here in the Philippines for the technical stuffs and graphics. With the sound, they hire someone from America so that it would come from a native American speaker. All the materials were studied thoroughly by the American Institute for Learning. The product is unique and very promising indeed.

If you want a thorough review of Easy English PSL, you can view my article HERE.


JJ Reyes talking about Easy English PSL

Sample pictures of the product

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